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Category Management - optimising the product range

Fresh Produce Forum

February 8, 2018

11:00 - 12:00

Hall B/CityCube Berlin

Close cooperation between partners along the supply chain improves efficiency and can increase sales and profits. But how does it work best for fresh produce? Are key performance indicators available? How well are the partners interlinked? How can we create optimum category management?

Presenter / Contact person:

Kaasten Reh, Project Director Events & Awards, Fruchthandel Magazin, Fruitnet Media International GmbH


Andreas Allenspach, Head of Category Management, Coop

Chris Lazaro, Global Marketing Manager, Chiquita Brands International Sarl