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March 01, 2018

Madlen Miserius to drive FRUIT LOGISTICA Berlin event into the future

“We are delighted that Madlen Miserius will be leading our Berlin event team in to the future. She embodies the focus on excellence and the dedication to the fresh produce trade, which has helped our Berlin exhibition become the unique business catalyst it is”, Wilfried Wollbold, Global Brand Manager of FRUIT LOGISTICA announced.

Madlen Miserius takes on this senior role with 10 years’ experience in the FRUIT LOGISTICA team. She outlined her approach “to focus the Berlin event even more clearly on the key elements of business matchmaking, innovation spotlighting and thought leadership. These are the cornerstones upon which our customers and the fresh produce trade as a whole can further build their business activities over the next decade” she went on to say.

FRUIT LOGISTICA Berlin 2018, which took place just a few weeks ago, brought together a record number of companies with leading international buyers from around the world. The event also spotlighted over 75 premiers and novelties and delivered a conference programme with over 150 speakers from almost thirty countries covering all aspects of the trade. This was rounded off with the publishing of a groundbreaking trend-report highlighting the key disruptive elements in distribution - retail, supply chain and food service - facing the fresh produce trade and offering concrete guidance.

The next FRUIT LOGISTICA takes place from 6 to 8 February 2019.