FRUIT LOGISTICA Fresh Produce Forum – in a nutshell
The annual Fresh Produce Forum marks the opening of FRUIT LOGISTICA, taking place on the eve of the start of the exhibition itself. Each year it focuses on a key issue of global importance to the international fresh produce industry.
Experts from academic institutions and from all links in the fruit and vegetable supply chain consider the issue at hand from different viewpoints, developing new strategies and finding new solutions. From the field to the point of sale, the range of topics covers the entire value chain: new challenges for growers, new strategies for marketing and logistics, the importance of innovation, international consumer trends.
A regular feature of the forum is the presentation of the annual Fruchthandel Magazine Retail Award. This award is based on a consumer survey carried out by GfK to determine which supermarket organisation offers the most popular fresh produce departments in Germany.
Translation in: german, english, france, italian and spanish.