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Fresh Produce Forum - Focusing on the key issues in the trade

FRUIT LOGISTICA constantly adapts its programme of events and workshops to meet the very latest demands of the international fresh produce business. This year, the “Hall Forum” has been renamed the “Fresh Produce Forum”. Why? Because the focus now is on every aspect of the entire fresh produce supply chain.

Six to eight different one-hour sessions turn the spotlight each year on the key topics currently affecting the international fresh produce industry. Here, right inside the exhibition halls, exhibitors and visitors can learn about the most important issues affecting the trade and discuss possible solutions with international experts.

The international fruit trade, with its complex supply chain and multitude of key players, makes a crucial contribution year after year to the population’s health. In many countries, fruit and vegetables are also key economic factors. But that certainly doesn’t make it an easy business. New challenges have to be met all the time, and FRUIT LOGISTICA makes a key contribution to this with its annual series of workshops.

We analyse supplier countries and receiving markets and look at the market potential of products and product categories. Consumer behavior is put under the microscope – how does the consumer tick? What do they really want today? How should we be communicating with them? And then there are a whole host of other logistical and technical matters to be discussed.


Free entry for exhibitors and visitors.

The program you can find here!


Simultaneous translation provided in English, French, German, Italian and Spanish.

Location Hall Forum: Kleiner Stern

Download program (PDF, 154.2 kB)