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Traditional PR or social media?

Fresh Produce Forum

February 7, 2018

11:00 - 12:00

Halle B

Communication between producers, retailers and consumers. How do we best communicate with customers and trading partners? How should we talk to today’s consumer? Which are the best channels and what kind of language should we use? All you need to know about blogs and bloggers, Facebook, Twitter, Instagram and Co.

Presenter / Contact person:

Kaasten Reh, Project Director Events & Awards, Fruchthandel Magazin, Fruitnet Media International GmbH


Luca Speroni, Social media strategist, Fruitecom Italy