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Hitting the headlines – telling your success story to the world.

Boost your newsworthiness with a planned press and PR strategy.

  • Make sure the newspapers, trade press, internet and other media are informed about your participation at FRUIT LOGISTICA, not only in your own country but also internationally. Many foreign journalists travel to Berlin to report on exhibitors from their own country.
  • Distribute well-written press information and photographs, especially to the financial and trade press well in advance of the exhibition.

Please note that the press conference room in the Media Centre in Hall 6.3 is reserved exclusively for the use of exhibitors taking part at FRUIT LOGISTICA.

If you are planning a press conference, please check with us to ensure that the date and subject will have the highest possible impact. Your press conference can be arranged within the framework of FRUIT LOGISTICA and we will be happy to help you with the organization. We can provide assistance with setting up dates and times, and with arranging suitable space and technical equipment. Please contact us as soon as possible regarding your plans.

Order form: Press conference (PDF, 159.5 kB)
Information: Press conference room (PDF, 111.8 kB)

Keep press kits available for distribution to journalists and media representatives attending your press conference or visiting your stand. These press kits should contain general details about your company and about your products and services.

Please note that press boxes in the Press Centre are reserved exclusively for exhibitors taking part in the FRUIT LOGISTICA.

Order form: online-press box (PDF, 117.0 kB)

Press boxes at Media Centre

Make sure you include good quality photographs with your press pack. Interesting pictures say more than a thousand words. Photographs should be up to date and accompanied by relevant captions. You can make them available as digital files using CDs or memory sticks. They should be available as part of your press pack at press conferences and in sufficient quantity for distribution at your exhibition stand. Press photos can also be distributed via the press boxes in the FRUIT LOGISTICA MediaCentre.

Plan your photography requirements well in advance of the exhibition. We can assist you by providing a list of experienced photographers.

news aktuell, partner of Messe Berlin and a subsidiary of dpa (Deutsche Presse Agentur), is one of Germany’s leading news agencies. It distributes exhibitor news and photographs to the press via satellite, e-mail, internet, and through its database of specially selected journalist contacts.

Take advantage of these distribution opportunities before and after the exhibition.

Contact:
news aktuell
Julia-Marie Russ
Tel: +49(0)40/4113-32853
info@newsaktuell.de
www.newsaktuell.de.

Online Press Kit and Exhibitor News Release Distribution via Business Wire

Business Wire, an official international service partner for FRUIT LOGISTICA 2018, is offering the following services to enhance exhibitor’s public relations efforts:

Online Press Kit - Create an effective and customizable electronic press kit accessible directly from the Business Wire Fruit Logistica Online Media Center. Each Online Press Kit also includes its own dedicated advisory via Business Wire promoting the Online Press Kit, social media sharing links, and starts at EUR 230.

Special, reserve your FRUIT LOGISTICA - Online Press Kit at a glance and you will receive a 10% discount for your Online Press Kit.

News to tradeshow public relations? Click here first for help.

News Release Distribution - Distribute your show news and multimediavia Business Wire's Tradeshow circuits and reach attendees, relevant trade media, industry analysts, online media, consumers, bloggers and much more worldwide. In addition, all news releases automatically receive the NewsTrak posting and tracking reports.

How does Business Wire work to maximize your exposure? Click here

For additional information and contact email to: Germany@businesswire.com and via phone: 069-915066-0

Contact

Our press team will be happy to help you plan and prepare your press activities at FRUIT LOGISTICA:

Ms. Susanne Tschenisch
Tel.: +49(0)30/3038-2295
tschenisch@messe-berlin.de

The Media Centre for FRUIT LOGISTICA will be located in hall 6.3.