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The FRUIT LOGISTICA Innovation Award.

Prizewinning ideas to drive success

FRUIT LOGISTICA is where the international fresh produce industry looks to the future to make its plans for growing its business. No other event has such an impact on the future of the business. One example: the FRUIT LOGISTICA Innovation Award (FLIA) which has in the eleven years of its existence established itself as the foremost prize for innovation in the industry.


Winner 2015

Winner of the FLIA 2015

The trade visitors at FRUIT LOGISTICA in Berlin chose the "Aurora Seedless Papaya" produced by Aviv Flowers Packing House Ltd in Israel as the winner of the FRUIT LOGISTICA Innovation Award 2015.

Along with the remarkable fact that it is completely seedless, this unique papaya is characterised by its delicate fragrance and firm, full-flavoured pulp. Even after it is sliced, the fruit maintains its excellent consistency for a long time. The Aurora Papaya is the product of natural selection and crossing different varieties. Target markets include the European Union, Switzerland and Canada. The weight of the fruit ranges from 200 to 1000 grams.



"We are pleased and very thankful that Asaf Adizoar spent ten long years patiently developing this wonderfully tasty, seedless papaya. We are planning to do everything we can to promote the Aurora Papaya and sell it on global markets", explained Or Amos, Marketing Manager for Aviv Flowers Packing House Ltd